DDC Corporate Logo

Description

I was commissioned by Donnette Dunbar to create a logo for her new Public Relations company, and the image at the top is the final logo that we agreed upon. Below it are some of the other options I created.

The basis of Donnette's company is strong branding, which is reflected in her motto "Branding a Better You." What you see here is that I've used a kind of steel plate design, like something nailed permanently into a piece of machinery. To me this communicates a very strong idea of branding, just short of pushing hot iron into a cow's hide (which most definitely would not make a good logo for Mrs. Dunbar).

Another element that Mrs. Dunbar wanted recognized in her logo was sophistication, which I attempted to get across by using a city sky-line